Youtube: new targeting and personalisation features for your video ads.

Youtube provides advertisers with new targeting and personalisation tools for video ads. Among the novelties: “Director Mix” allows you to generate various versions of personalised video ads from a base of creative assets (music, backgrounds,…), and adapt it to the targeted audiences.

Another new feature is that advertisers will be able to interact with the users on Google Maps and target their ads, based on the places they visit or search. More



Najad Jonas-Menouar

Influence & Media

Najad Jonas-Menouar. Online Media, influence marketing. Ex-Head of Digital at Omnicom Media Group. Wife, mother, entrepreneur. Believes Media Influencers are the New Black. Eats, breathes and lives all things media, social or otherwise. Loves art, fashion and pop culture.

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